Springing into Summer

 

spring '24 color trend - ELEMENTAL BLUE:

The shade is reflective of a desire for moderation, balance, and unintrusive energy as consumers seek to reflect inward. Similar mid-tone blues Pantone Blue Perennial and Summer Song were also highlighted in the Pantone Fashion Color Trend Report for Spring 2023.

Perhaps seeking a sense of chill and laid-back is what designers were after in seeking to incorporate royal blue hues and those of the same family this season.  Appealing to all ages, the shade offers an "element" of cool girl vibes with a less fuss approach to styling. Who doesn't love the beginning of a new year with a fresh slate? We've got a strong hunch that this one is going to offer a sense of security, warmth and sophistication. We're all about creating a calming and relaxing environment both in our wardrobe and our every day routine. 

With this color scheme in mind, you can't help but start daydreaming up your summer plans along a coastline somewhere. But before you move to fast in booking your next flight, take a moment to hone in on your energy, mood and physical activity.  Elemental blue is designed to touch us mentally and keep us grounded.

Xx,