forecast: summer 14

Color Story

Earth and Sky play a part in reinventing the color wheel this season. Soft neutrals with surplus green and canary will play up nature and exotic themes. Varied shades of blue will be seen mixed with white and the surprising bold black and rich caramel and tomato reds will pop into play.


Florals continue to bloom as we transition from Spring. Unexpected and bold stripes. Graphic prints. Abstract and geometric prints inspired by eclectic global.


Cover Ups – light layers, silk and linen materials, ombre prints
Timeless Denim – denim is a shining star from season to season, but this summer you will see variations in hues and textures. Chambray, tencil, lighter washes, and denim on denim will be key.
Light layers – summer is about keeping it simple and less is more! Focus on one item whether it be a dress or a statement necklace and from there keep your style clean and balanced.
Metallics – Shimmery materials, glazed neons, sparkling details
Exotic prints with ivory tones provide a neutral balance; Styles include dip and dye, overprinting, material mix and embroidery

New this season at AshleGryre

McGuire Denim – Former denim designer/director for Joe’s Jeans and GAP, a modern spin on vintage silhouettes and attention to work wear fabrics for the American dreamer. Made in LA.
Allison Collection – Contemporary day to night wear for the fashion forward girl on the go. Attention to detail and fabric selections are the backbone of AC’s success.
Yoli Rapp – Boho luxe based in NYC. Styles that turn heads. Soft materials. Vibrant color and chic comfort.
Emerson Thorpe – NYC-based and up to the minute designs. Bold styles in draping silk. Dressed up or down this line can take you from day to night.
Cameo – Austrailian based and attention to shapes, fabrics and fit. Designers’ focus with each piece is to create pieces that the everyday woman will style to her mood or persona for that particular day. It’s not just about getting dressed and out the door, it’s evolving your own personal exploration.


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